Why Email Marketing is better than Social Media Marketing?

Social Media Marketing

If you own a business, both email marketing and social media marketing will help you in product promotion. Both are useful and the results are amazing. The question is which is more effective overall? The answer to this will help in deciding where to spend more time. Social media is a key to the online marketing landscape.

It is easy to share ads using Facebook, Twitter and other platforms with a virtual crowd. This easily helps in growing brand image and business at low cost. On the other hand, Email has its existence quite a bit longer. Although it is less exciting than the social media, never underestimate the power of this marketing channel. Therefore, Email Marketing is very effective and is still alive over the social media.

Why Email Marketing beats Social Media Marketing?

Email is a personal phone book for everyone. On the other hand, social media is a casual acquaintance. With Email Marketing, you get control of the entire communication which is never possible with social media. Here are few points that support the above statement.

1. Get personalised attention: Email is capable to get more attention over the post on a Facebook or other social Medias. With the recent changes, the ads seen on Facebook are the newsfeeds. With this, people need to use promoted posts to gain user’s attention. Besides that, people get less email that the newsfeeds and updates over the social media. With this, you get less competing message and it becomes an effective tool for marketing.

2. Complete control who sees what: This is an amazing benefit of the Email Marketing. You can personalise the email as it is technically more versatile. You can easily input the required information and the reader will not feel it painful to read. The same does not apply to the counterpart social platform. It restricts and provides limited access to use it.

3. Easy to personalise for better results: Email is very personal and messaging it is very easy than on the social media. This can be sent to desired people at a time and changes can be made. On the other hand, any customised post will lead to one to one communication that will not scale.

4. Easy to segment message and increase conversion: When it comes to a personalised message, Email proves to be better on the social platform. You can easily dice and slice the email in your desired form. It is easy to monitor your targeted customers and see what email they open. This will help in making necessary changes as per the customer’s desires. Social media gives only limited control over the targeted audience. It even becomes hard to track the effectiveness at the individual level. Just take demographic information from the social media and add to the mailing list. This will help in easily segmenting the emails according to the customers.

5. Simple legal restrictions: Social Media Marketing has to abide by the tough restrictions of the social media. Certain ads and promotional activities are banned like gambling, Guns, porn, prescription drugs, etc over the social media. However, in case of Email, the rules are less strict.

6. More engaging: Email has more users than the people using the social media. Email has more engaging rate than the other Medias that proves that Email Marketing is more effective than the Social Media Marketing. With this, it is clear that Email engages people several times than the social channel. On social platform, you need to encourage people, ask them to sign up, etc.

7. Email is an effective commercial promotional channel: When it comes to marketing any product or service, email proves to be the main commercial channel. As per a study, over 77% of the people responded in the favour of email marketing when competing with the social media marketing.

8. Email Marketing provides complete control: With email, you get a direct route to flow your marketing and provides you with a complete control. In the case of social media marketing, you depend on the mercy of the users.

9. Email works in your favour: Email is a commercial promotional channel, thus it easily works in your favour. In email, it is easy to input some commercial offers and useful contents that promote your business. This is the most effective communication tool and is less costly over the other promotional channels. Thus, it is easy to use this channel to sell your product and add more delivering value. Besides this, social media does not provide clear understanding of the upcoming sales. Social media provides one ad at a time and its frequency continues, they try to opt out.

How to decide on which marketing style to use for your business?

Are you are in a tough situation and unable to decide on the best marketing style? If yes, then understand the nature of your business, your capabilities and what you expect from the business. After this, analyse the pros and cons of both email marketing and social media marketing in the aspect of your business. Know your prospect customers and see how each of these marketing styles will lead to success.

Therefore, ensure that you end-up in picking the right marketing media for your business promotion. Just analyse the above benefits of email and even take the help if an expert. For this, CSDO provides workshops to clear the doubts regarding the different styles of marketing and what matches your business most.

Is Email Marketing beneficial for Business Growth?

Email Marketing

Do you have a business and trying to achieve a dramatic growth? If yes and have tries both offline and online marketing. It is common to be confused and find the answer to “Is Email Marketing is beneficial for Business Growth?” It is never an easy to select a single marketing strategy for your business.

The reason is the high competition where rivals are putting their effort to capture the market. With lots of changes happening in the marketing industry, SEO, video marketing, SMO, mobile analytics proved to be effective marketing strategies. Each of them has proved their capability and remained in trend over a dozen of the decade.

Besides that, Email Marketing succeeded in gaining the number one position of the effective marketing strategy. The main reason for its persistence is the high ROI generation for marketers. This marketing medium provides the widest channel of promoting products and services.

How can Email Marketing help to grow your business?

  • Everyone has access to email: Email is the primary access that every people have who have an online presence. This can be best reflected with the popularity of the Facebook and Twitter. So far Twitter has over 255 million users and Facebook has crossed the mark of 1 billion. All such users are active over the email and look quite inviting for the marketers to promote their business. No matter whether it is a social networking site or any other activity online, you need to verify it using the active email. Adding to this, Twitter and Facebook also notify their users using the email communication. This means that email is the pass to stay online and perform any activity

 

  • Email delivers message directly and convert: The growth in the competition in the market, marketers prefer email over the new Facebook fan. It is a fact that there is great chance for an email to be read. However, only 2% of the messages over the Facebook fans read the ad posts in a new feed. There is also a limitation to promote paid advertisement over this social media. Thus, make sure that you promote your brand and products by driving the required traffic. On the other hand, people subscribe to certain emails and provide complete permission to send promotional emails that they desire. This actually makes the real difference in the success of any business. This is the reason that Email Marketing proves to be an effective tool to turn subscribers into future customers.

It is also clear that email campaigns get higher click rate over the ads over the social media. As per the survey, it is also clear that huge buyers easily get converted into customers from email. This states that Email Marketing has a win-win situation over the other social media. Thus, no matter what situation you use this marketing style; you will certainly get great results.

  • Email is never out of fashion: If past is considered, there are various popular social media sites that have vanished in the market. Nobody can guarantee the success and the stability of the social networking site. Its popularity diminishes as the new site emerges. It is easy for the users to move to a better networking site when it enters the market. This does not have a great impact on the Email Marketing. It remains in high demand no matter what happens in the market. After the first email campaign, this has seen a tremendous growth in its lifespan so far. It is further expected to in the near further due to the popularity of digital marketing concept. With the growing popularity of the email, latest tools, tactics, it is easy to create a successful email campaign. This truly increases the band image and converts efforts into to results. With all these, it is beneficial for the business and provides a great growth opportunity.

Before you apply or the Email marketing, make sure that you learn the basic of this marketing concept. Investing on the benefits of social media and compare the same with this marketing concept. Pick the best option depending on the cost, time and benefit over the long term. Thus, if you are wondering how this marketing concept will boost your business, you are not alone.

Many marketers ponder for this question and try finding the right answer. This concept provides quick response to the communication and can be easily measured. Therefore, be a smart business owner and be aware of the benefits and other factors of Email Marketing. It is the nature of your business that will decide the ultimate growth and benefit that you get from this marketing style.

Understand the real benefit of Email Marketing

Just emphasis on building a strong email subscriber and see how it is contributes to the overall business growth. There is a slight difference in the marketing strategy that leads to success or failure. Thus, analyse the benefits of Email Marketing and match with the business requirement. This will definitely bring you a huge customer base and will update them when required. For improving the knowledge on how to send attractive and productive emails, CSDO brings balanced workshops.

The marketing experts share their experiences and educate people on the new concept of marketing using the email. Be clear on what you wish to get from this marketing email concept. This will serve the ultimate purpose of the marketing and will be beneficial for the ultimate business growth.